Tortoise marketing

At Tortoise, I worked closely with the marketing team to increase member signup and retention. One project was to make multiple targeting landing pages related to various offers in social campaigns. Here is an example where they were tasked with increasing the sign ups of the under 30s. I created a students page which played up to the more vibrant and youthful side of what is quite a serious brand. By utilising the inhouse illustrations of Edith, the cartoonist and creating clear signposting to lead people through the discount process, these pages and multiple others like these, had a tangible effect on subscriptions.

Animated hero